WEMAKEPRICE "MD Directly Plans and Develops Products... Positive User Response↑"
[Asia Economy Reporter Kim Bo-kyung] Wemakeprice announced on the 20th that it will carry out the 'WE MAKE PRODUCTS' project, showcasing products directly planned and developed by product planners (MDs). Wemakeprice MDs participate in the entire product development process, including market research, product and brand planning, photography, design, and marketing.
An MD with a confectionery and bakery certification launched bakery products, and an MD with a bartending technician certification developed traditional liquor, combining expertise with online sales know-how to offer high-quality products at reasonable prices.
The products introduced in this project underwent more than 10 rounds of sampling through repeated blind tests against competitors' products until the desired taste, texture, and aroma were achieved. Additionally, MDs directly participated in the brand naming and product packaging design process.
The products released this way have received great responses from users. The webfoot octopus product 'Jjukkumi Holic' recorded cumulative sales of 120 million KRW within five months of launch. The 'Kkokkohanki' spicy stir-fried chicken also sold over 110 million KRW within four months of release. The chicken breast rice cake skewer 'Tteokekkodidak,' launched last month, sold out its initial stock on the first day, prompting additional production.
A total of nine products were released this time, including Basque cheesecake, egg tarts, and bath bombs. New products such as tteokbokki, yellow crab marinated in soy sauce, and cat litter are scheduled for release this month. These products can be purchased at the 'WE MAKE PRODUCTS' special exhibition within the Wemakeprice Win-Win Market.
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A Wemakeprice official said, "We will strive to provide users with an enjoyable shopping experience by offering various products that reflect rapidly changing trends."
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