SSG.com Expands 'Saebyeokbbang' Operations... 'SSG Delivery' from 81 PP Centers Nationwide

From 7 AM, Baking Bread at Emart Bakery and SSG.com Delivering from 10 AM
Product Lineup Changes Aligned with Nationwide Service Expansion, Revamped 11 Items Based on Consumer Preferences

[Asia Economy Reporter Kim Yuri] SSG.com has established a network capable of delivering 'fresh bread' nationwide. Since December 2019, they have operated a baking center at the online store (logistics center) 'Neo003' and provided early morning delivery. Now, they are expanding the 'Early Morning Bread' service through Emart PP centers.

On the 20th, SSG.com announced that it will expand the scope of the 'Early Morning Bread' service, which sells bakery products developed by Shinsegae Food, baked directly at Emart stores, and delivered to customers on the same day via SSG Delivery, to 81 PP centers nationwide. However, delivery areas vary by region, and products will not be displayed if delivery is unavailable.

'Early Morning Bread' is part of the so-called 'extreme freshness' strategy that reduces product transit time from producer to consumer. It began pilot operations in September at 11 stores including Emart Jayang, Garden Five, and Myeongil branches.

Branded as 'freshly baked bread in the morning,' the bread is produced using an 'Order to Bake' method, where dough is pre-mixed and cold-fermented from 7 AM at Emart bakery corners, and baking starts only when the customer places an order. The bread is then immediately collected by SSG.com, with the first delivery starting at 10 AM, allowing customers to receive their orders at their preferred time via online purchase. These products are sold exclusively online, and any remaining stock is discarded.

Meanwhile, product offerings are also changing in line with the nationwide service expansion. Based on sales data collected during the four-month pilot period, SSG.com has revamped the Early Morning Bread lineup to 11 items.

Items that received positive consumer feedback such as 'Cold-Fermented Fresh Bread,' 'Buckwheat Walnut Bread,' 'Double Cheese Bagel,' and premium products like 'Butter Croissant,' 'Pain au Chocolat,' as well as lighter options like 'Bacon Sausage Danish' and 'Blueberry Pecan Scone' will be retained. Additionally, considering many customers seek meal-type bakery items like bread and health bread, new products such as 'French Pochon Bread' fermented with buckwheat yeast and 'Mild Fermented Wheat Bread' containing sprouted flour will be introduced. New releases also include 'Soft Three-Color Bean Bread' and 'Bean-Filled Scone,' which enhance texture using tricolor beans.

To celebrate the expansion of the Early Morning Bread service, SSG.com plans to hold an event offering an immediate 2,000 KRW discount on purchases over 10,000 KRW until the 26th.

Kim Sang-yoon, head of SSG.com HMR & Deli Team, said, "By combining the group-wide capabilities of SSG.com, Emart, and Shinsegae Food, we have expanded the Early Morning Bread delivery service nationwide. Next year, we will continue to introduce services that organically link the strengths of online and offline."

This content was produced with the assistance of AI translation services.