"Change Your Year-End Home Atmosphere" Shinsegae Department Store, Point Furniture Sales Up ↑

Shinsegae Department Store Main Branch 7th Floor Yogibo × Kakao Friends Pop-up Store.

[Asia Economy Reporter Yuri Kim] As the year-end and New Year holidays approach, more people are purchasing furniture to refresh the atmosphere at home. In particular, there has been an increase in demand for interior design featuring statement furniture such as brightly colored sofas and mood lights.

Shinsegae Department Store announced on the 19th that furniture sales last month grew by 20% compared to the same period last year. Sales at the lighting edit shop "Light Now," which houses seven lighting brands including Louis Poulsen and Anglepoise, also increased by 20%.

Targeting the rapidly growing interior enthusiast market, Shinsegae Department Store launched a collaboration edition product between Yogibo sofas and Kakao Friends at its main and Gwangju stores to attract customers. The Yogibo×Kakao Friends edition features a total of 16 products, including sofa lines such as Slim, Drop, and Pyramid, as well as support and Carterpillar roll body pillows. The bean bag sofas are filled with eco-friendly beads (filling material) and can freely change shape according to body movement and form, providing comfortable use.

Customers can choose the size and color themselves. By purchasing an additional waterproof cover, the sofas can be used outdoors such as camping, terraces, and beaches. To commemorate this event, a 12% discount is offered on all items, and a KRW 99,000 discount is applied when purchasing a Pod & Support.

A pop-up event for "Finn Juhl," a famous Nordic Danish architect and furniture designer, will also be held at the Gangnam store. Finn Juhl is a premium brand that adheres to small-batch production principles, combining beauty and functionality to elevate furniture beyond mere tools for living into works of art.

The Finn Juhl pop-up store will be available from the 24th of this month to the 13th of next month on the 9th floor of the Gangnam store. About 10 types of products, including the Reading Chair, Sideboard, and Sofa, will be sold. Representative products include the Chieftain Chair, 44 Chair, Silver Table, and Egyptian Chair, with prices ranging from KRW 6 million to KRW 30 million.

Premium furniture brand pop-up events will be held consecutively at the main and Gangnam stores. The Gangnam store will feature Roche Bobois until the 6th of next month and Cassina until the 23rd. The main store will hold a Wells pop-up from the 31st of this month to the 27th of next month.

This content was produced with the assistance of AI translation services.