LP·MP3 Sentiment... SKT's 'Interactive Music Exhibition' at T Factory

Ongoing at Hongdae T Factory Until the End of January

[Asia Economy Reporter Cha Min-young] SK Telecom announced on the 16th that it will hold an experiential music exhibition event called 'Sound Factory' at Hongdae T Factory from the 18th of this month until the end of January next year to celebrate the year-end and New Year holidays.

Under the concept of 'N Ways to Enjoy Music,' SK Telecom will offer at T Factory ▲an experiential exhibition where visitors can listen to music in various ways ▲an artist-invited 'Deokcon' concert ▲DJ performances ▲a metaverse ifland fan meeting ▲photo zone events, and more.

At the experiential exhibition held on the first floor of T Factory, visitors can listen to music and purchase it directly through various formats such as LPs, MP3s, CD players, cassette tapes, books, and smartphones.

The music concert 'Deokcon,' held weekly until the end of this year with famous musicians invited, offers customers who apply through the T Factory website a chance to enjoy the concert. Every Thursday evening, there will be DJ performances, and a music talk show 'Fan Meeting' where artist Don Mills and fans meet in the metaverse service ifland will be held.

Additionally, there will be spaces for private listening to music, a space to predict New Year's fortunes using song lyrics, and a photo zone where visitors can purchase merchandise related to participating musicians or take pictures. On the second floor of T Factory, a 'Collaboration Popup' event will be held featuring SK Telecom's 1020 generation brand '0(Young)' and the MZ life brand 'Mobeoreoworks.'

Kim Sang-beom, head of distribution at SK Telecom, said, "We have prepared unique exhibitions and events to communicate with customers through music content at Hongdae's representative ICT complex cultural space, T Factory, for the year-end and New Year holidays. We expect to provide a new experience where visitors can enjoy the evolution of music hardware from LPs to smartphones, as well as concerts that resonate with famous musicians, both offline and online through the metaverse."

Meanwhile, according to government quarantine guidelines, visitors to the T Factory store must prove completion of vaccination or submit a negative COVID-19 test result within 48 hours, and only those certified under the quarantine pass can visit.

This content was produced with the assistance of AI translation services.