Lotte Chilsung Strengthens Online Bottled Water Consignment Delivery Business

Park Yoon-ki, CEO of Lotte Chilsung Beverage (left), and Jang Hyun-jong, the first franchisee of Icis Friends, are posing for a commemorative photo.

[Asia Economy Reporter Lim Hye-seon] Lotte Chilsung Beverage is strengthening its online bottled water consignment delivery business by operating a dedicated delivery organization. This is to ensure that customers who order bottled water online can receive products conveniently and safely as the number of such customers rapidly increases.

On the 16th, Lotte Chilsung Beverage announced that on the 15th, it held a business briefing at the Signiel Hotel located in Songpa-gu, attended by Park Yoon-gi, CEO of Lotte Chilsung Beverage, Nah Han-chae, Head of Sales Division, and representatives of the Isis Friends.

At the briefing, various contents related to the overall business model were introduced, starting with video materials about the business model, footage and interviews of the operators, and instructions on how to use the dedicated delivery application developed for the ‘Isis Friends’ operators. ‘Isis Friends’ is a name created by combining ‘Isis,’ Lotte Chilsung Beverage’s flagship bottled water brand, and ‘Friends,’ a friendly term referring to consignment delivery operators.

Lotte Chilsung Beverage has been operating ‘Isis Friends’ in nine metropolitan areas, starting with the Gangdong area of Seoul in May. This month, it plans to expand the ‘Isis Friends’ delivery service to local regions, beginning with Daegu and extending to Busan next month. As of this month, recruitment and operation of operators have been confirmed in 18 regions. By next year, the ‘Isis Friends’ delivery service is expected to expand to more than 30 regions nationwide.

This content was produced with the assistance of AI translation services.