Vice Chairman Han Jong-hee: "Let's break down walls between business units and products to enhance customer value as 'One Samsung'"

Inaugural Address of Samsung Electronics DX Division Head

Samsung Electronics Vice Chairman Han Jong-hee

[Asia Economy Reporter Kim Heung-soon] Han Jong-hee, Vice Chairman of Samsung Electronics who has taken charge of the integrated set division, the DX Division, emphasized "One Samsung" and "Rule Breaker" as his inaugural messages.

According to industry sources on the 15th, Vice Chairman Han conveyed his inauguration greetings to employees through the company bulletin board, stressing, "Let us strive to create synergy as One Samsung." He added, "Our major goal should be to enhance the value of customers' lives and provide richer and more meaningful experiences throughout their life journey. To achieve this, we must break down the walls between existing business units and products and feel, think, and explore from the customer's perspective."

Vice Chairman Han also urged, "By leveraging the strengths of the various devices we possess, we must further strengthen the ‘CX-MDE’ experiential innovation so that the more customers use Samsung devices, the richer the value and experience they feel in their daily lives can become."

Samsung Electronics recently integrated its existing business units, Consumer Electronics (CE) and IT & Mobile (IM), into the DX (Device eXperience) Division through regular personnel changes and organizational restructuring. Vice Chairman Han leads this division. Additionally, the CX (Consumer eXperience) and MDE (Multi Device eXperience) Centers were newly established directly under the DX Division head. CX stands for customer experience, and MDE means multi-device experience. The keyword connecting these organizations is ‘experience (eXperience).’ Vice Chairman Han reiterated, "The new DX Division we will build must be a company that prioritizes customer value."

He also emphasized the necessity of bold challenges for future growth. Vice Chairman Han said, "While further strengthening market leadership in premium products such as foldable phones, Neo QLED TVs, extra-large TVs, and Bespoke home appliances, let us continuously expand new growth businesses such as wearables, B2B, online, and service businesses." He encouraged, "Just as we elevated the robot commercialization task force to the Robot Business Team this time, let us actively discover and nurture new business models that can expand promising future new businesses and device ecosystems."

Finally, Vice Chairman Han stressed, "Let us enhance execution by communicating with the field," adding, "To do this, we must boldly change outdated existing practices that lag behind the field and the times." He further stated, "Let us adopt a so-called rule breaker mindset and convert any irrational practices that have become entrenched into new rules and processes."

This content was produced with the assistance of AI translation services.