Coway Selected as One of 'Korea's Top 100 Brands' for 13 Consecutive Years

Coway's premium water purifier 'Noble Water Purifier.'
Photo by Coway

[Asia Economy Reporter Junhyung Lee] Coway announced on the 13th that it has been selected for the 13th consecutive year as one of the ‘Top 100 Brands in Korea’ announced by Brandstock, a brand value evaluation company.

The Top 100 Brands in Korea is the only domestic brand value evaluation certification system in Korea, where Brandstock selects and announces the top 100 brands with high BSTI (BrandStock Top Index) scores. BSTI is a brand value evaluation model that combines the brand stock index formed through simulated stock trading on the Brandstock Stock Exchange for about 1,000 representative brands in approximately 230 fields and the regular consumer survey index. This year’s Top 100 Brands in Korea were selected based on the BSTI rankings compiled from January to November.

Coway scored 858.1 points on the BSTI in this survey, ranking 39th. The perfect score is 1,000 points. The ranking rose by one place compared to the previous year. The brand stock index scored 619.3 out of 700 points, and the consumer survey index scored 238.8 out of 300 points.

Coway has been selected as one of the Top 100 Brands in Korea for 13 consecutive years since 2009. The company explained that the premium environmental appliance brand ‘Noble Collection,’ launched in April this year, appears to have had a positive impact on brand image and other factors.

Coway's premium air purifier, 'Noble Air Purifier.'
Photo by Coway

Among the Noble Collection, the 'Coway Noble Water Purifier' is a premium water purifier consisting of three styles?built-in, vertical, and horizontal?and six colors. Users can choose styles and colors according to their kitchen interior and lifestyle. The Noble air purifier has proven its design excellence by winning awards at the Red Dot Design Award and other top three global design awards.

Coway said, “We realize the value of a healthy life by offering various products such as water purifiers, air purifiers, and mattresses,” and added, “We will continue to strive to be a company loved and trusted by our customers.”

This content was produced with the assistance of AI translation services.