Hana Bank and Ice Cream Edu to Provide 'Financial-Education Innovation Convergence Service'

Kim So-jung, Vice President of Hana Bank Digital Retail Group (right), and Park Ki-seok, CEO of Ice Cream Edu, are taking a commemorative photo after signing a business agreement.

[Asia Economy Reporter Kwangho Lee] Hana Bank announced on the 9th that it has signed a business agreement with edutech company Icecream Edu, a leader in the smart home learning market for elementary and middle school students, to provide 'financial-education innovative convergence services for Generation Z.'

Through this agreement, the two companies will link Hana Bank's 'Aibooja' application (app), a digital platform exclusively for Generation Z, with Icecream Edu's 'Icecream Home Run' to provide innovative convergence services aimed at fostering proper financial and study habits among elementary and middle school students.

Hana Bank's Aibooja app, launched at the end of June, is a Generation Z experiential financial platform that helps children develop enjoyable financial habits through various financial activities such as saving, spending, growing, and sharing money on their own. Icecream Edu's Icecream Home Run is Korea's first smart home learning service and currently leads the self-directed learning market for elementary and middle school students.

Hana Bank and Icecream Edu plan to jointly promote services using their platforms, including ▲ mission challenge services to foster study habits ▲ joint marketing through financial-education combined products ▲ participatory sharing campaigns to experience donation culture.

Kim So-jung, Vice President of Hana Bank's Digital Retail Group, said, "Through this agreement, we hope that the Aibooja app will expand its scope from a financial platform where children and parents communicate based on allowances to a lifestyle area that cultivates proper study habits in children."

This content was produced with the assistance of AI translation services.