Hyundai Motor Company Holds 'Do You Miss the Future?' Exhibition... "A Glimpse into the Vision Toward the Future"

The exhibition of curator Sim Somi, the winner of the 'Hyundai Blue Prize Design 2021' hosted by Hyundai Motor Company, will be held at Hyundai Motorstudio Busan from the 9th until March 31 of next year. The exhibition features 15 works, including Liminal City by People Architecture Office (photo). Photo by Hyundai Motor Company

[Asia Economy Reporter Ki-min Lee] Hyundai Motor Company announced on the 9th that it will hold the exhibition "Do You Miss the Future?" curated by Sim Soo-mi, the winner of the recent "Hyundai Blue Prize Design 2021," at Hyundai Motorstudio Busan until the end of March next year.

Hyundai Blue Prize Design, launched for the first time this year, is a program by Hyundai Motor Company that discovers outstanding domestic design curators and supports their activities on the global stage.

Sim Soo-mi, the first winner, creatively interpreted the theme of Hyundai Blue Prize 2021, "The Value of Time," and incorporated reflections on the future we will face after the COVID-19 pandemic into this exhibition.

The exhibition features 14 teams of internationally active graphic designers, architects, visual artists, and researchers, presenting a total of 15 works under four sub-themes: city, industry, objects, and near future.

The artists explore the approaching future through diverse approaches such as architecture, graphic design, art, technology research, video, 3D animation, games, and virtual reality, demonstrating the possibility of designing the operation of uncertain time in a different direction.

Notably, the exhibition includes works by People’s Architecture Office utilizing a lift moving vertically inside and outside the exhibition space and organic pipe structures, and digital artist Manuel Rosner’s work that allows visitors to experience future time and space via smartphones.

Curator Sim Soo-mi said, "Through the works of artists active in various fields, we aim to explore how our society is being shaped and how we ourselves are changing," adding, "When facing an uncertain real world like the pandemic, we focused on design and communication and exchange with the world."

A Hyundai Motor Company official stated, "This exhibition listens to various dialogues generated at the intersection of design and the world and broadly views visions toward the future," and added, "We hope Hyundai Blue Prize Design will highlight design values closely related to our lives and become a platform that communicates Hyundai’s vision of 'Progress for Humanity' to the public."

This content was produced with the assistance of AI translation services.