Hyundai Mobis Transforms CES2022 Exhibition Hall into a Metaverse Space

[Asia Economy Reporter Ki-min Lee] Hyundai Mobis announced on the 8th that it will transform its exhibition hall at CES 2022, the world's largest IT expo held in Las Vegas, USA, in January next year, into a metaverse space called ‘M.Vision Town’ that combines the real and virtual worlds.

When customers enter the Hyundai Mobis exhibition hall, they can create a character with their desired appearance using facial recognition technology at a kiosk, allowing visitors to experience M.Vision Town, the metaverse space, through a character similar to themselves.

At CES, Hyundai Mobis has organized the exhibition into a first-floor public booth where general visitors can experience the urban shared mobility concept cars M.Vision POP and M.Vision 2GO in the metaverse space, and a second-floor private booth where new technologies are unveiled to global automaker clients.

M.Vision POP and M.Vision 2GO incorporate Hyundai Mobis’s future core technologies such as the ‘e-Corner Module,’ which enables parallel parking and crab driving, and the ‘Communication Lamp,’ which interacts with pedestrians. Both products are also displayed as physical models, allowing visitors to observe the vehicles performing on-the-spot rotations and wheels turning to move sideways.

In the private booth, more than 20 key components including the integrated cockpit (multi-display for vehicles), in-vehicle infotainment system (IVI), head-up display (HUD), electrification, and lamps are exhibited to secure orders from automaker clients.

Jinho Park, Executive Director of Hyundai Mobis Communications Office, explained, "This exhibition was planned by combining the rapidly accelerating metaverse trend with Hyundai Mobis’s technology," adding, "Customers worldwide will be able to experience various new technologies of Hyundai Mobis realized within the eco-friendly mobility ecosystem."

This content was produced with the assistance of AI translation services.