AutoPlus Ribbon Car Obtains Patent for 'Odor Care Used Car System'

[Asia Economy Reporter Changhwan Lee] Autoplus announced on the 7th that it has obtained a technology patent related to the 'Odor Care Service,' which it first introduced in the industry through its non-face-to-face used car brand 'Re:BORN Car.'

This patent pertains to the 'Customized Odor Care Used Car Sales System and Method.' The company explained that it is a foundational technology patent for the odor care service, which thoroughly measures and improves the interior odor of used vehicles.

Re:BORN Car has been providing consumers with objective numerical information on the olfactory element of interior odor, which is difficult to accurately verify during non-face-to-face vehicle purchases, through the odor care service since last year to offer a perfect non-face-to-face car buying experience.

A scent expert certified as a perfumer is directly involved in the odor measurement and improvement process, meticulously checking even subtle odors that machines cannot detect. Sales are conducted only for high-quality vehicles classified within grades 1 to 3 out of five grades. The company emphasized that vehicles classified as grade 1 guarantee an interior environment that is almost odorless and very comfortable.

Choi Jaeseon, Director of Marketing at Autoplus, said, “Autoplus is maximizing transparency of information to provide consumers with a satisfying non-face-to-face used car purchasing experience by offering objective numerical data on vehicle quality information that is invisible to the eye. We will continue to lead the way in presenting innovative solutions that effectively resolve the information asymmetry prevalent in the used car market.”

This content was produced with the assistance of AI translation services.