WEMAKEPRICE "Adding Curation Feature to Time Special Increases Daily Sales by 35%"

[Asia Economy Reporter Kim Bo-kyung] E-commerce company Wemakeprice's time-limited special curation strategy is gaining positive responses from users. Since adding the curation feature to its representative time-limited event, 'Super Time Special,' in April, sales have steadily increased.

Wemakeprice announced on the 6th that after analyzing purchase data for the month of November, the average daily transaction amount for Super Time Special increased by 35% compared to May, the month immediately after the curation feature was added. During the same period, the average daily number of buyers also rose by 18%.

Super Time Special began service last November under the name 'Super Today.' From April 23, the curation feature was upgraded with the goal of offering popular trending products at special prices, and the name was changed accordingly.

Super Time Special products are carefully selected four times a day (at 0:00, 6:00, 12:00, and 18:00) by analyzing popular search rankings, keywords, and sales data to choose six trending products daily. The selected products are sold on Wemakeprice's main page at the lowest price with limited quantities.

Although exposed on the main page to reach many customers, no separate advertising fees are charged to partner companies. Wemakeprice also guarantees the industry's lowest commission fees.

Last month, 4,000 limited-quantity units of the lowest-priced Pepero (10 boxes + calendar set, 7,330 won), planned as a Super Time Special product, sold out immediately upon release. On that day, the daily sales of Super Time Special reached 500 million won.

A Wemakeprice official said, "We added the curation feature to the time-limited specials so that popular trending products can be purchased at the lowest price and fastest speed every day," and added, "We will increase competitive curated products so that customers can always trust and purchase the desired products on Wemakeprice without comparing multiple platforms."

This content was produced with the assistance of AI translation services.