SK Telecom Unveils 'T Membership 2.0'... T Day Benefits Doubled

[Asia Economy Reporter Eunmo Koo] SK Telecom is introducing a revised membership system that combines discounts and point accumulation.

On the 1st, SK Telecom announced the launch of the new ‘T Membership 2.0’ along with an application update, which not only expands partner stores but also allows customers to freely choose between discount and point accumulation methods based on their consumption patterns. The company also began promotional activities.

The new ‘T Membership’ maintains benefits from existing partners such as ‘Paris Baguette’, ‘CU’, and ‘Outback Steakhouse’, while adding major new partners like ‘Paul Bassett’, ‘Pizza Hut’, and ‘Greencar’. Additionally, customers can choose between the existing discount type as the default or a point accumulation type, where points can be saved and later used for discounts. The official name for the accumulated points is ‘T Plus Points (T+ Points)’.

Membership types can be freely changed by customers once a month, up to 12 times a year, according to their consumption patterns, allowing for planned use of membership services. Also, points accumulated through the point accumulation membership will not disappear even if the customer switches back to the discount membership.

The new ‘T Membership’ app consists of three tabs: T Membership, T Universe, and Missions. The main screen features ‘T Membership’, which recommends benefits tailored to the user’s region, interests, and usage patterns. At the bottom, customers can check their membership usage history, frequently used brands, and analyze point usage patterns, helping them choose the most suitable membership type between discount and accumulation.

In the T Universe tab, users can view and pay for all subscription-related content such as ‘Universe Pass’, while the Missions tab allows both discount and accumulation members to earn T+ Points for free without purchasing products or services at partner stores. The Missions tab offers various ways to accumulate points, including attendance checks, roulette entries, and stamp collecting, which is expected to help customers accumulate points.

Furthermore, the fixed barcode used for T Membership will be replaced with a real-time barcode to enhance customer information protection and prevent illegal use of membership barcodes. However, to minimize inconvenience, the existing barcode will remain usable for one month. The new T Membership app will be automatically updated on the day for customers with ‘auto-update settings’ enabled.

To celebrate the launch of the new T Membership, SK Telecom will run the ‘T Day Promotion’ for two months in December and January. Customers can enjoy the T Day weekly benefits, which were previously available only one week per month (Monday to Friday), for two weeks. Additionally, a ‘Universe Pass Chance Promotion’ will offer extra discounts and point accumulation benefits to customers subscribed to the ‘Universe Pass all·mini’ subscription products. There will also be an event in December where customers who subscribe to ‘Universe Pass all’ via the T Membership app will receive 10,000 T+ Points.

In addition, Shinhan Card has partnered to launch the ‘T Universe Shinhan Card’, specialized for ‘T Membership’ and ‘Universe Pass’. Using the T Universe Shinhan Card, customers can receive a full cashback on the monthly Universe Pass subscription fee, as well as earn T+ Points worth 5-10% of the payment amount at various merchants. The T Universe Shinhan Card can be issued through T World, T Membership, Shinhan Card websites and apps, and SK Telecom agencies.

Yoon Jae-woong, Head of Subscription Marketing at SK Telecom, said, “After long preparation aimed at expanding customer benefits, we are introducing the new T Membership. We will continue to expand the benefits provided to customers and establish it as the best membership loved by customers.”

This content was produced with the assistance of AI translation services.