Pulmuone Sponsors Kimchi Making Experience Event at Beijing Korean International School

On October 21, at the auditorium of Beijing Korean School, students from all elementary school grades are smiling brightly while holding the kimchi they made themselves during the kimchi-making event.

[Asia Economy Reporter Seungjin Lee] Pulmuone announced on the 1st that its Chinese subsidiary, Pumeituo Food, co-planned the 'Korean Traditional Kimchi Making Event' with elementary students and teachers from Beijing Korean International School and sponsored the ingredients for kimchi making at the event.

Beijing Korean International School, located in Beijing, China, is operating various Korea-China cultural exchange and Korean traditional culture experience programs this year under the theme "BTS (Beijing Teachers & Students) Immersed in Korea-China Cultural Exchange." Pumeituo Food jointly planned the 'Korean Traditional Kimchi Making Event' within this program with Beijing Korean International School and provided salted napa cabbage and kimchi seasoning free of charge for the event.

The kimchi making event was organized to educate Korean students in China about the reasons for making kimjang and the kimjang culture, which is registered as a UNESCO Intangible Cultural Heritage. After the education session, students had the opportunity to make kimchi themselves.

This kimchi making event was prepared to allow participants to experience the culture and sentiment of their homeland through kimjang culture during the prolonged COVID-19 situation, which made visiting Korea and family exchanges difficult. Beijing Korean International School presented a plaque of appreciation to Pulmuone’s Chinese subsidiary Pumeituo Food for co-planning and sponsoring the event.

Do Jin-woo, CEO of Pulmuone’s Chinese subsidiary Pumeituo Food, said, "It was a meaningful time to participate in an event promoting Korea’s traditional culture of kimchi and kimjang and to instill pride in Korean kimchi among Korean students living in Beijing. Pulmuone will continue to strive to play a role in private diplomacy by promoting Korean kimchi and kimjang culture worldwide."

Meanwhile, Pulmuone defines its kimchi business as a ‘Korean Food Culture Industry’ and is making various efforts to inherit and develop Korea’s kimchi and kimjang culture. Since 1986, it has operated ‘Museum Kimchikan,’ Korea’s first food museum and the only kimchi museum in Seoul, to promote and preserve kimchi and kimjang culture domestically and internationally.

Pulmuone’s Chinese subsidiary Pumeituo Food has taken the lead in promoting Korean kimchi and kimjang culture by participating in the China International Import Expo, the largest exhibition in China, for four consecutive years from 2018 to this year.

This content was produced with the assistance of AI translation services.