Lotte Members to Hold 'L.Point The Appreciation Festival' in December

200 Million Won Prize Event Anyone Can Easily Join with Bingo
Awards for Outstanding Online and Offline Members

[Asia Economy Reporter Yuri Kim] Lotte Members announced on the 30th that it will hold a customer appreciation event, 'L.POINT The Thanks Festival,' for two weeks from the 6th to the 19th of next month.

The event was prepared to express gratitude to members who loved the integrated membership L.POINT and the simple payment service L.PAY over the past year, with a total prize value of 200 million won.

Through a bingo game that any L.POINT member can easily participate in, various prizes such as robot vacuum cleaners, home beauty devices, beam projectors, smartwatches, wireless earphones, and InBody scales will be given to a total of 380 people. The prize event automatically enters participants once they complete just one bingo mission on the L.POINT mobile application (app).

Members can also earn L.POINT rewards based on the number of completed bingo lines. All customers who complete at least one bingo line will receive 500 points with 100% certainty, 500 customers who complete 2 to 7 lines will be awarded 5,000 points, and 100 customers who complete all 8 lines will be given 30,000 points through a lottery.

An awards ceremony called the 'L.POINT Hall of Fame' will also be held for members who actively used L.POINT both online and offline throughout the year. Based on log records, customers who check in daily on the L.POINT app will receive the 'Neonhangsang' award, the highest L.POINT recharge customers will receive the 'Love Battery Award,' and customers who participate the most in events will be given the 'Thank You for Participation Award.'

Customers who have extensively used over 500,000 L.POINT affiliated stores nationwide (including overlapping use among affiliates) or outstanding users at Angel-in-us and Krispy Kreme Doughnuts stores will receive awards such as the 'Hong Gil-dong Award,' 'Coffee Addiction Award,' and 'Dessert Addiction Award.' As prizes, L.POINT or affiliate gift certificates will be provided.

Meanwhile, Lotte Members plans to revamp and apply the Bonus Reward system starting from the 1st of next month. The 'L.Pocket' benefit, which guarantees a 100% win when paying with L.PAY, will add booster items and random gift boxes. This will be implemented in a game format where players acquire items alongside the brand character L.P in the 'Exciting L.Pocket Adventure.'

Kim Tae-sung, head of marketing at Lotte Members, said, "Since the maximum winning points vary by level according to accumulated participation, we designed the service so that the more frequently it is used, the greater the benefits experienced." He added, "Next year, we will further enhance user benefits through regular prize events and exceptional rewards, and position the app as a daily app that customers enjoy by incorporating game elements and storytelling."

This content was produced with the assistance of AI translation services.