Tada Lite Articles Also Receive 'KakaoT' Calls... Partnership Between Both Companies

[Asia Economy Reporter Dongwoo Lee] Tada, the third-largest franchise taxi company in the industry, has formed a partnership with Kakao Mobility, which operates the transportation application (app) 'KakaoT', for taxi call services.

According to industry sources on the 29th, Kakao Mobility signed a memorandum of understanding (MOU) with Tada at the end of last month to establish a partnership for KakaoT taxi call services.

Accordingly, from the 11th of this month, drivers of 'Tada Light', who operate mid-sized taxis under Tada, can also receive taxi calls through KakaoT.

Kakao Mobility has been encouraging other franchise taxi companies to formally partner in order to use KakaoT taxi call services since the beginning of this year.

In principle, franchise taxi drivers can only use the platform operated by their affiliated franchise transportation business operator.

However, there have been frequent cases where drivers from other platforms, without formal partnerships, simultaneously received calls through the KakaoT app and canceled rides that had already been assigned.

In July of this year, Kakao Mobility signed MOUs with KST Mobility (Macaron Taxi), Conatus (Banban Taxi), and Coactors (Goyohan Taxi).

With Tada also completing its partnership, among major franchise taxi operators, only Wuti remains outside the 'Kakao ecosystem'.

This content was produced with the assistance of AI translation services.