Yanolja Partners with 'Disney+'... Subscription Voucher Provided When Booking Accommodation
[Asia Economy Reporter Junhyung Lee] Leisure platform Yanolja announced on the 25th that it has partnered with the online video service (OTT) 'Disney＋'.
Starting next month, Yanolja will provide Disney+ subscription vouchers when booking accommodations in Korea. The company also plans to actively utilize Disney＋ in marketing targeted at customers. Additionally, special packages linked with domestic luxury hotels will be introduced. The strategy is to offer differentiated services by connecting with Disney+ content ahead of the winter peak season.
Previously, Disney+ launched its service in Korea on the 12th of this month. Yanolja is the first domestic leisure platform to partner with Disney+, which holds numerous contents from Disney, Pixar, Marvel, and others.
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Seongmoon Cho, Head of Brand Marketing at Yanolja, said, "We expect to provide a differentiated customer experience by launching Disney+, which is highly popular both domestically and internationally, as the first domestic leisure platform." He added, "We plan to continue introducing various services to strengthen our position as a global leisure super app."
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