SK Magic 'All Clean Air Purifier' Sells 100,000 Units Within One Year of Launch
Despite Market Contraction, Air Purifier Sales Increase by 60% Compared to Same Period Last Year
[Asia Economy Reporter Kim Cheol-hyun] SK Magic (CEO Yoon Yo-seop) announced on the 25th that the cumulative sales of the 'All Clean Air Purifier,' launched in November last year, have surpassed 100,000 units.
According to an analysis of the sales trends of air purifiers currently sold by SK Magic, the cumulative sales of the All Clean Air Purifier exceeded 100,000 units within one year of its launch. Overall air purifier sales also increased by more than 60% compared to the same period last year. The company explained that this is a meaningful achievement amid the annual shrinking of the new product market size due to the increasing penetration rate of air purifiers.
SK Magic's All Clean Air Purifier, launched last November, gained popularity in the market, selling one unit every three minutes right after its release. Its detachable and washable structure, which allows it to be used as clean as a new product at all times, attracted attention, leading to sales exceeding 10,000 units within just one month of launch. The 'All Clean Air Purifier Virus Fit,' introduced in March, is a product capable of both air purification and air sterilization, suppressing harmful bacteria and viruses floating in the air, including COVID-19 and the Delta variant virus, by up to 99.9%, which has drawn significant consumer attention. Recently, the company has also sequentially introduced the All Clean Air Purifier Green 242, 267, and 285 series, which apply 99.5% eco-friendly plastic.
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An SK Magic official stated, "We received positive evaluations in the market by addressing customer inconveniences with features such as a washable structure and air purifiers capable of both air purification and sterilization." He added, "We will continue to prioritize customer value and strive even harder to introduce products that customers can trust and use with confidence."
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