"Comforting Hearts Weary from COVID-19" Distribution Companies Light Up Christmas Trees

On the 22nd, Lotte World Tower lit up a 15-meter-tall classic Christmas tree decorated with over 30,000 crystals in collaboration with Swarovski at the Arena Plaza, delivering hope and comfort to customers weary from COVID-19.

[Asia Economy Reporter Yuri Kim] Department stores and shopping malls are lighting up Christmas trees one after another in the retail sector. This year, especially with the phased recovery of daily life (With Corona), the focus was on comforting the hearts of citizens who have been exhausted and helping them to regain hope.

On the 22nd, Lotte World Tower lit up a 15-meter classic Christmas tree decorated with over 30,000 crystals in collaboration with Swarovski at the Lotte World Tower Arena Plaza in Songpa-gu, Seoul. The 555-meter-high exterior media facade (exterior screen) also displayed pattern lights in red, green, and white, symbolizing Christmas, creating the "largest Christmas tree on earth." This can be seen from anywhere where the Lotte World Tower is visible until the 26th of next month. From 5 PM to 10 PM, a 14-minute interval Christmas multimedia show is held. About 4,000 digital snowflakes, starlight, and Milky Way lights are projected on the World Mall wall in sync with Christmas carols.

Lotte Department Store has decorated for Christmas with 'Little Cloud and Friends.' They collaborated with the American public art artist 'FriendsWithYou,' who installed the Supermoon at Seokchon Lake in 2016, to create Little Cloud.

Earlier, from the end of last month, department stores began Christmas decorations earlier than usual. Lotte Department Store decorated the store exterior and surroundings with "Little Cloud and Friends." An 11-meter large Little Cloud balloon was exhibited on the rooftop of the main store's Young Plaza. "FriendsWithYou," a world-renowned American public art artist who visited Korea in 2016 with the "Seokchon Lake Supermoon," created this year's "Little Cloud" conveying happiness and hope. Lotte Department Store said, "This project was planned to deliver happiness and new energy to those struggling after COVID-19."

Shinsegae Department Store decorated the main branch exterior with a dazzling production reminiscent of a circus show. It also presents a media facade featuring a story lasting about three minutes.

Shinsegae Department Store decorated the main store exterior with a dazzling production reminiscent of a circus show. They also presented a media facade with a story of about 3 minutes. The Christmas exterior screen, using 1.4 million LED chips, features a tightrope walking show on a moving ribbon and various Christmas items. Hyundai Department Store welcomed an "early Christmas season by two weeks." Since the end of last month, they have exhibited a 13-meter-high large Christmas tree, a cabin house (log cabin), and 120 trees composing the "H Village" at the main entrance plaza of the Trade Center branch. Galleria Department Store decorated the Christmas tree and exterior in collaboration with the French luxury brand "Dior" at the luxury hall. The Christmas exterior project was designed inspired by Dior's 2022 Cruise Collection stage.

Hyundai Department Store will display a 13-meter-tall large Christmas tree, a cabin house (log cabin), and 120 trees forming the 'H Village' at the main entrance plaza of the Trade Center branch. The Christmas decorations were set up more than two weeks earlier than last year to offer comfort to the citizens.

Starfield also completed Christmas decorations starting earlier this month at the Starfield COEX Mall Byeolmadang Library to offer rest to weary daily lives at the year-end. A Starfield official said, "Having passed through a difficult time for everyone and now facing With Corona, we lit the Christmas tree a month earlier than usual with the hope that customers will always be healthy and happy."

Shinsegae Property installed a 10-meter-tall giant 'Silver Tree' at the Starfield COEX Mall Byeolmadang Library. This was completed through collaboration with 'Global Concept,' a Belgian royal-certified company that has created large trees for famous locations worldwide, including the Galeries Lafayette department store in France.

This content was produced with the assistance of AI translation services.