SK Stoa Launches Women's Underwear PB Products... "Comfortable Custom-Fit Lingerie"
SK Stoa will launch the women's custom underwear 'Helen Karen Soft Seamless Bra Panty' on the 26th.
View original image[Asia Economy Reporter Lim Chunhan] SK Stoa announced on the 24th that it will launch the women's custom underwear 'Helen Karen Soft Seamless Bra Panty' on the 26th and enter the private brand (PB) market for underwear.
The Helen Karen Soft Seamless Bra Panty is designed as custom underwear that can be comfortably worn 24 hours a day. It focuses on a comfortable and healthy wearing experience by providing an ideal fit and shaping effect through different textures for each body part.
In this broadcast, a total of 12 types will be presented, including seamless bra panty sets plus square panties, in basic colors preferred by female customers such as Light Skin, Maple Pink, Mocha, and Black.
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An SK Stoa official said, "As standards of beauty change and consumer trends emphasizing practicality continue, underwear also tends to pursue natural beauty," adding, "We plan to expand into various customized products that are comfortable yet functional in line with these trends and changes in customer perception."
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