Gimhae Medical Device Company Fires Signal for Global Expansion in Germany

Gimhae Life Industry Promotion Agency Joins Hands with 6 Companies to Participate in '2021 MEDICA'

145 Buyer Consultations and $11 Million Contract Initiatives Achieved

The Gimhae Biomedical Industry Promotion Agency participated in the 2021 D?sseldorf International Medical Exhibition for four days starting from the 15th, together with six companies.

[Asia Economy Yeongnam Reporting Headquarters Reporter Lee Seryeong] The Gyeongnam Gimhae Life Science Industry Promotion Agency participated in the ‘2021 D?sseldorf International Medical Device Exhibition’ with medical device companies, achieving 145 buyer consultations and $11 million in contract negotiations.

The ‘MEDICA, D?sseldorf International Medical Device Exhibition’ in Germany, first held in 1969, attracts over 5,500 companies from 71 countries every November.

It is the world’s largest medical device exhibition, introducing new products and technologies leading the medical device industry, providing doctors, nurses, therapists, and other medical device users with as much information as possible in a short period.

This year, the Promotion Agency secured a booth at the MEDICA exhibition for the first time and participated together with six local medical device companies including BSL, OTI Korea, Young Medical, and Rose Medical.

The four-day exhibition starting from the 15th served as a gateway for local medical device companies to enter overseas markets and open export channels.

One of the participating companies, BSL, a producer of stem cell automatic separators, expanded its export routes to Europe and North America, in addition to additional contracts with existing buyers from China and Japan at this exhibition.

OTI Korea, which developed the ‘chlorine dioxide gas sterilizer’ capable of simple and rapid sterilization at room temperature and pressure in June, took a step into the global market and recorded its first export performance as a result of showcasing the product at the exhibition.

Another company located in the Medical and Life Science Center research institute, Young Medical, is about to enter the European wound dressing market.

Director Hong Seong-ok said, “The exhibition has energized companies’ overseas marketing, and next year we expect to see tangible results that can be directly observed and experienced in daily life.”

Lee Jin-woo, CEO of Rose Medical, said, “By showing actual models of our products and persuading buyers, we opened sales channels supplying our products beyond Asia to the Nordic region,” adding, “We hope to continue receiving various opportunities to advance into overseas markets.”

This content was produced with the assistance of AI translation services.