LG Group's 3 Advertising Companies Sign Eco-Friendly Practice Agreement with Partners
On the 19th, LG-affiliated advertising holding company G2R and its subsidiaries HS Ad and Elvest, the three G2R companies, signed an agreement with representatives of partner companies to promote eco-friendly practices.
View original image[Asia Economy Reporter Lim Chun-han] GTOAR, an LG-affiliated advertising holding company, along with its subsidiaries HS Ad and Elvest, announced on the 22nd that the three GTOAR companies have signed an agreement with partner company representatives to practice eco-friendly initiatives.
Through this agreement, GTOAR plans to achieve carbon neutrality throughout the entire advertising production process. Specific measures include ▲planning production directions considering factors related to carbon neutrality ▲minimizing environmental impact and reducing energy and materials in locations, cameras, sound, costumes, and makeup ▲digitalization to support carbon-neutral activities during the editing and processing of filmed footage.
The three GTOAR companies prioritized selecting leading companies in broadcasting advertisement production, space interior, exhibitions, and events to sign this agreement. They plan to expand the scope to all partner companies in the future to continue pledging eco-friendly practices.
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Jung Sung-soo, CEO of GTOAR, stated, “For the advertising industry to continue sustainable development, it is essential to build a consensus with partner companies on eco-friendly production environments and put it into practice so that all can achieve mutual growth.”
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