Dongwon F&B and Dongwon Systems Selected as '2021 Next-Generation World-Class Products'

Choi Woo-young, Head of Food Division at Dongwon F&B (right), and Song Jong-sun, Head of Overseas Business Division at Dongwon Systems (left), are attending the '2021 World-Class Product Certification Award Ceremony' on the 18th and taking a commemorative photo.

[Asia Economy Reporter Seungjin Lee] Dongwon Group affiliates Dongwon F&B and Dongwon Systems announced on the 22nd that they have been selected as ‘2021 Next-Generation World-Class Products’ in the pork canned food sector and the functional flexible packaging sector, respectively.

Dongwon F&B and Dongwon Systems received this certification at the ‘2021 World-Class Product Certification Award Ceremony’ held on the 18th at Lotte Hotel in Jung-gu, Seoul.

The World-Class Product system, which marks its 20th anniversary this year, is an evaluation system introduced in 2001 by the Ministry of Trade, Industry and Energy and the Korea Trade-Investment Promotion Agency. It aims to enhance global status and promote exports by certifying brands of excellent products developed by domestic companies.

The ‘Next-Generation World-Class Product’ certification is awarded to items predicted, through external expert review, to rank within the top 5 in global market share or to exceed 5% within the next 7 years. The qualification must be maintained by meeting the criteria annually.

Dongwon F&B received the certification in the pork canned food sector thanks to the overseas export performance of its premium canned ham brand ‘Richam’. This is the first World-Class Product certification in the pork canned food sector in Korea. Since its initial entry into the Japanese market this year, ‘Richam’ has quickly gained popularity among locals, rapidly increasing sales. Dongwon F&B sold approximately 900,000 cans cumulatively within six months of entering Japan, recording local sales of about 3.6 billion KRW. Richam is expected to surpass 1 million cans in local sales and achieve sales of 4 billion KRW by the end of this year. Dongwon F&B aims to increase Richam sales to 2.5 million cans and achieve sales of 10 billion KRW next year.

Dongwon Systems received the certification in the functional flexible packaging sector due to its export performance of pet food packaging and long-term storage retort pouches. Dongwon Systems’ functional flexible packaging is made of multilayer structured packaging film stacked in several layers for long-term product storage, providing excellent external barrier properties and preservation. Recognized for this product quality, Dongwon Systems records annual export sales worth 75 billion KRW worldwide in the pet food and retort sectors, including the United States, Canada, and the Philippines.

This content was produced with the assistance of AI translation services.