GS25 sells sold-out craze 'Modamoda Shampoo'... "Targeting MZ Generation"

On the 22nd, GS25 will introduce the 'Modamoda Pro Change Black Shampoo' for the first time in the industry.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 22nd that it will be the first in the industry to introduce the 'Modamoda Prochange Black Shampoo,' which caused a sold-out frenzy in the functional shampoo market this year.

Modamoda Shampoo was developed by Professor Lee Hae-shin, a KAIST endowed chair professor, inspired by the browning phenomenon caused by polyphenol components in peeled apples, bananas, and other fruits. The main ingredient, polyphenol, adheres to the hair and then reacts with oxygen to brown, naturally changing gray hair to dark brown. It can be used like regular shampoo without any special application method to care for gray hair.

Recently, consumption of functional shampoos has increased mainly among people in their 20s and 30s. According to GS25, the proportion of functional shampoo sales accounted for by people in their 20s and 30s from January this year to the present is 70.1%. This is an increase of 25.1 percentage points compared to 2019 and 14.5 percentage points compared to 2020.

A GS Retail official said, "Recently, consumption of functional hair care products to address gray hair or hair loss has been increasing mainly among the MZ generation (Millennials + Generation Z). We plan to continuously strengthen the functional shampoo category starting with Modamoda Shampoo."

This content was produced with the assistance of AI translation services.