Kyobo Life Insurance Opens 'Innovation Lab'... "Establishing Infrastructure for Innovation Normalization"

Metaverse Opening Ceremony, Untact Rolling Paper Ceremony Held

CEO Jeon Jung-beom (center), Kyobo Life Channel Marketing Team Leader Park Sung-joo (far left), and Corporate Business Headquarters Director Shin Yeon-jae (far right) are attending the opening ceremony of the 'Innovation Lab,' a space for discovering digital innovation, and taking a commemorative photo.

[Asia Economy Reporter Ki Ha-young] Kyobo Life Insurance announced on the 19th that it held an opening ceremony for the 'Innovation Lab,' a space for discovering digital innovation, at its headquarters in Gwanghwamun.

The Innovation Lab is a place to research and experiment with innovations using digital technology, aiming to bring innovation to existing tasks and to explore and test the possibilities of new products, services, and business models.

Kyobo Life Insurance established an Innovation Lab of approximately 100 pyeong on the 4th floor of its headquarters, led by the DT Promotion Team, to ▲discover innovative ideas by understanding digital technology, ▲cultivate leaders who are well-versed in digital trends and technologies and can spread a digital transformation culture within the organization, and ▲create an open atmosphere where new attempts are accepted as routine.

The core of the Innovation Lab lies in 'Sprints' directly involving employees from operational departments. A Sprint is a program based on the agile methodology, where a small number of key members focus intensively for a short period to efficiently complete projects.

Kyobo Life Insurance promotes two types of Sprints in the Innovation Lab: innovation-type and experiential-type. In the innovation-type Sprint, practitioners quickly produce results based on pre-selected operational tasks, while in the experiential-type Sprint, any employee can freely participate without departmental barriers to select tasks and experience innovation. Each employee essentially becomes a researcher in the Innovation Lab.

Meanwhile, considering the COVID-19 situation, only a minimal number of people attended the opening ceremony on-site, while the majority of employees participated through a metaverse platform that replicated the Innovation Lab space exactly. In particular, an untact rolling paper was conducted on the metaverse guestbook, where employees wrote their individual commitments, adding significance to the digital collaboration space.

Pyun Jung-beom, CEO of Kyobo Life Insurance, said, "I hope the Innovation Lab will serve as a base to spread digital culture throughout the company, enabling agile responses to rapidly changing digital environments, and play a role in securing future growth engines by capturing new business opportunities."

This content was produced with the assistance of AI translation services.