Hana Bank Expands and Revamps Digital Fund Platform 'FundShop' Service

[Asia Economy Reporter Kiho Sung] Hana Bank announced on the 19th that it has expanded and revamped the digital fund platform 'FunShop,' a simple and enjoyable service-centered platform launched last October on the smartphone banking app Hana One Q.

'FunShop' has significantly enhanced post-management features such as Fund Traffic Light and Portfolio Diagnosis to expand the scope of digital asset management. It also added new services like smart portfolio investment services, transforming into a customized digital fund platform for the MZ (Millennial + Generation Z) and senior generations.

Hana Bank incorporated AI technology from Hana Financial Convergence Institute to add core services related to product subscription and investment, including ▲HiRobo installment investment service, ▲Bucket List investment service applying goal-based investing (GBI) algorithms, and ▲DIY Portfolio service that allows users to configure 'My Way.'

Additionally, the 'Spare Change Investment Service' enables fun micro-investments through leftover change when using a check card, ▲spare change in my account (investing leftover balances in the account), and spare change accumulated by completing missions. The service also includes 'Secret Investment Notes of Fund Experts,' which shows the 'Top 10 Portfolios' with the best performance by investment masters, making it easy and enjoyable for the MZ generation to invest.

Park Sung-ho, CEO of Hana Bank, said, “FunShop now enables differentiated digital asset management for customers through an easy, fun, and smart investment experience,” adding, “We will continue to create the best digital asset management bank through new changes and innovations that meet customers’ expectations.”

This content was produced with the assistance of AI translation services.