Hyundai Card Unveils Limited Edition Plate to Celebrate 1st Anniversary of 'Baemin Hyundai Card'

Providing 100,000 Won Worth Discount Coupons for New Customers

[Asia Economy Reporter Ki Ha-young] Hyundai Card and Woowa Brothers announced on the 19th that they will release limited edition plates to celebrate the 1st anniversary of the 'Baemin Hyundai Card'.

The limited edition plates come in four types: 'Lucky Fry', 'Jalsaeng Gimbap', 'Baemin Bunsik', and 'Chitosan'. 'Lucky Fry', featuring twin fried eggs, and 'Jalsaeng Gimbap', with a photo of gimbap, are reinterpretations of the most issued plates 'Fry' and 'Jalsaeng' since their release last year.

The other two designs are completely new. 'Baemin Bunsik' is inspired by melamine bowls commonly used in snack bars, while 'Chitosan' reflects the latest trend of delivering premium food by featuring a lobster claw in its design.

Accordingly, from the 19th of this month until the 31st of next month, customers using the Baemin Hyundai Card for the first time can choose one of the four limited edition plates released this time. Existing Baemin Hyundai Card users can apply to exchange their current plate for a limited edition plate without additional cost through the Hyundai Card application (app) using their existing number.

Hyundai Card is also conducting a 1st anniversary discount coupon event. Among customers who have not used Hyundai Card in the past six months as of the event participation date, the first 10,000 new customers who use the Baemin Hyundai Card for the first time by the 30th of this month will receive Baemin discount coupons worth 100,000 KRW on a first-come, first-served basis. Even existing Hyundai Card users can receive Baemin discount coupons worth 20,000 KRW by applying for the Baemin Hyundai Card.

Meanwhile, the Baemin Hyundai Card, launched last November, has been steadily loved thanks to the popularized food delivery culture and evolving delivery services. It offers up to 5.5% Baemin points accumulation and benefits usable when ordering, resulting in over 160,000 cards issued within one year of its release. The total spending using the Baemin Hyundai Card has steadily increased, growing 45 times compared to the first month after launch. Notably, the card is preferred more by women (58%) than men (42%), and among age groups, it is most favored by the 20s and 30s generation (62%).

This content was produced with the assistance of AI translation services.