BMW Group Korea unveils 'MINI Strip' Asia debut at 2021 Seoul Mobility Show

[Asia Economy Reporter Ki-min Lee] BMW Group Korea announced on the 17th that it will unveil the concept model MINI STRIP for the first time in Asia at the 2021 Seoul Mobility Show opening on the 25th. In addition, BMW Korea will showcase a total of 17 models, including the pure electric models BMW iX, i4, New iX3, New MINI Electric, and the pure electric motorcycle BMW CE 04.

BMW Group Korea plans to present its direction for future mobility by introducing electrified models across all brands, including BMW, MINI, and BMW Motorrad.

Under the theme "The Joy of Driving, Towards a New Future," BMW will publicly reveal for the first time in Korea the pure electric flagship model iX, the pure electric 4-door Gran Coupe i4, and the New iX3, a pure electric SAV based on the New X3, setting a new standard for next-generation mobility.

Additionally, popular models such as the plug-in hybrid (PHEV) 745Le, SAC New X4, and the premium coupe-style sedan New 4 Series Gran Coupe will be showcased together. BMW M’s representative high-performance sports models, the New M3 Competition Sedan and New M4 Competition Convertible, will also be introduced.

MINI will hold an exhibition under the new brand campaign "BIG LOVE," focusing on respect for diverse lifestyles, open-mindedness, positive attitudes, and a sustainable future. First, the concept model MINI STRIP, created in collaboration with renowned British fashion designer Paul Smith, will be unveiled for the first time in Asia, proposing future mobility with an emphasis on sustainability. MINI’s first pure electric model, the New MINI Electric, will also be introduced in Korea for the first time.

In addition, the New MINI 5-Door and Convertible, launched domestically in July, the premium compact SAV MINI Countryman, and the MINI JCW Clubman, the most powerful model in MINI’s history, will be exhibited to present MINI’s new brand direction based on "diversity."

BMW Motorrad will unveil the pure electric motorcycle BMW CE 04 for the first time in Korea under the theme "Charging the Rider’s Life," offering the joy of sustainable motorcycle driving. Also on display will be the luxury grand tourer New R 18 Transcontinental and BMW Motorrad’s representative touring enduro bike New R 1250 GS Adventure.

This content was produced with the assistance of AI translation services.