So All of South Korea Can Sleep Well, Kyungdong Navien's 'Dankkum Store' Campaign

Kyungdong Navien Launches New Marketing Highlighting Importance of Ideal Sleep Temperature for Healthy Rest
Collaborates with JTBC to Produce Web Variety Show 'Kingsleuman (King of Sleeping Man)', Released on YouTube

Kyungdong Navien 'Dankkum Store' Campaign Main Image. [Photo by Kyungdong Navien]

[Asia Economy Reporter Kim Jong-hwa] Kyungdong Navien, which has been providing customers with a comfortable sleep environment by offering the perfect sleep temperature tailored to each individual, is launching the 'Sweet Dream Store' campaign to raise awareness about the importance of sleep temperature for everyone. Under the concept of 'So that everyone in Korea can have a good night's sleep,' this Sweet Dream Store campaign embodies Kyungdong Navien's new attempt and determination to get closer to customers in a more fun way and take a step forward as a lifestyle environment company.

The various contents of the Sweet Dream Store campaign can be found on Navien House, Kyungdong Navien's official online mall, which will be newly revamped. Through Navien House, Kyungdong Navien plans to deliver diverse information about 'temperature,' which is considered a crucial factor for good sleep, while also providing customers with fun through various contents and events.

In particular, through this campaign, the web variety show "King of Sleeping Man," starring Hwang Kwang-hee, Hwang Je-sung, Lee Eun-ji, and Choi Ye-na, will be simultaneously released on JTBC's YouTube channel and the Sweet Dream Store page. Comprising a total of eight episodes, King of Sleeping Man depicts the process of a special TF team of four members formed for the launch of the Sweet Dream Store planning various projects. It plans to humorously portray innovative attempts to sell good sleep.

Additionally, the Sweet Dream Store campaign includes various contents prepared by Kyungdong Navien to help customers sleep better, such as the 'Welcome Kit' event, which gives small gifts for good sleep to customers who have trouble sleeping, and the 'Navien Sleep Package Promotion,' prepared in collaboration with popular SOHO stores in various fields as hot items. Especially at the end of the campaign, customers will be able to purchase Kyungdong Navien's premium heated mattress, 'Navien Mate,' at a special price through live commerce hosted by the actual King of Sleeping Man cast members.

Recently launched, the Kyungdong Navien Navien Mate focuses on the 'temperature inside the blanket,' which is important for sleep, helping customers find the optimal sleep temperature tailored to their different constitutions, and has been receiving great love from customers. Based on globally recognized temperature control technology, it provides precise temperature control and various convenience features to help create an optimized sleep environment for customers.

Kim Si-hwan, Head of Marketing at Kyungdong Navien, said, "As the importance of good sleep increases, efforts for healthy sleep are being carried out in various forms. Especially, as awareness grows that sleep temperature is crucial for healthy sleep, Kyungdong Navien will continue to provide premium products that consider customer needs while striving to approach consumers with new and diverse attempts."

This content was produced with the assistance of AI translation services.