Budget Phone Snowman, Website Revamp "30,000 Won Convenience Store Gift Card Event"

Sejong Telecom Approaches 10th Anniversary of Snowman Brand Launch
Website Revamped... Self-Activation Available

[Asia Economy Reporter Cha Min-young] Sejong Telecom's budget phone brand Snowman announced on the 17th that it has revamped its website ahead of the brand's 10th anniversary in 2022.

The newly redesigned website, completed earlier this month, significantly enhances user convenience by simplifying the purchase process according to consumer usage patterns. New features such as social network service (SNS) easy login and identity verification via Naver Certificate were introduced during sign-up to streamline the service application procedure.

In particular, self-activation is now possible on the website. From product search to subscription application, customers can quickly activate their phones at their preferred time without waiting by completing a simple identity verification process on the Snowman site after receiving the USIM. Self-activation is currently applied to LG Uplus network USIM plans and will be expanded to KT network plans in the future.

Snowman USIM cards can be ordered through the Snowman website, post office budget phone outlets, and budget phone hubs. Customers residing in the metropolitan area and six major metropolitan cities can receive their orders within two hours via direct delivery service.

To celebrate the website revamp and the era of 10 million budget phone subscribers, Snowman is simultaneously running promotions including plan discounts, convenience store gift certificates, and Snowman Kakao emoticon giveaways.

First, eight Snowman LG Uplus USIM plans will be discounted by up to 61% until the end of the year. The ‘Snowman Call 100 minutes Data 1GB+ (voice 100 minutes/text 100 messages/data 1GB)’ plan has a monthly base fee of 7,150 KRW, and the ‘Snowman Call Basic Data 1.5GB (unlimited voice/text/data 1.5GB)’ plan costs 9,900 KRW per month. Notably, plans with a plus sign (+) in their names allow continued use at 1Mbps speed after the included data is fully consumed.

New subscribers to Snowman KT network plans will receive a 30,000 KRW convenience store gift certificate. All new Snowman subscribers will be given limited edition Kakao emoticons until November 30.

Baek Min-hyeop, Director of Sejong Telecom, stated, “We revamped the website to focus on targeting the MZ generation customers who have rapidly emerged as key decision-makers in the digital transformation era and to expand non-face-to-face distribution channels. Going forward, we will strive to enhance customer services by providing more enjoyable and diverse brand experiences, designing plans tailored to customer needs, and strengthening customer centers and partnership services.”

This content was produced with the assistance of AI translation services.