With the Start of With Corona... Shinsegae Department Store Outdoor Sales Up 10%

Daejeon Shinsegae Art & Science store has created a 'Campnic Zone' right in the middle of its outdoor store.

[Asia Economy Reporter Lim Chunhan] As the phased return to normal life (With Corona) begins and more people engage in outdoor activities, sales of outdoor-related products at department stores are also increasing.

According to Shinsegae Department Store on the 17th, sales in the outdoor genre from October to November this year grew by about 10% compared to the same period last year. In particular, popular brands such as The North Face, Eider, Nepa, and Kolon Sports recorded double-digit growth rates.

Daejeon Shinsegae Art & Science Store created a 'Campnic Zone' in the middle of the outdoor store to gather related brands together. Gwangju Shinsegae is preparing a 'Winter Outerwear Sale' from the 19th to the 25th, offering discounts of up to 76%.

Shinsegae Casa introduced camping and outdoor products such as mini portable coffee machines that can make coffee outdoors and stainless steel wine glasses, and Shinsegae International's lifestyle brand 'Jaju' also launched outdoor products including a folding cart that can be used as a simple camping table when the lid is closed and a mini brazier.

A Shinsegae Department Store official said, "As autumn brings more outings, we are presenting various camping and outdoor products," adding, "We will continue to plan events that meet customer demand based on popular brands."

This content was produced with the assistance of AI translation services.