Korea Forest Service "Commercial Use Allowed for ‘Mugunghwa Design’ Created by Design Master"

Example material of the 'Mugunghwa Design' created by Alessandro Mendini in collaboration with the Korea Forest Service. Mendini is regarded as a master of design who has been active as the world's top postmodern designer since 1980. Provided by the Korea Forest Service

[Asia Economy (Daejeon) Reporter Jeong Il-woong] The ‘Mugunghwa Design’ created by Alessandro Mendini, a master of design from Italy, can now be used commercially.

According to the Korea Forest Service on the 16th, this design, produced through collaboration with Mendini, is evaluated as a fresh reinterpretation that is not bound by the framework of sculptural elements, allowing one to feel the flower language of the Mugunghwa, ‘eternity, delicate beauty.’

Previously, this design was prototyped last year on about 30 types of products including office supplies such as tumblers, eco-friendly bags (ecobags), pencil sets, as well as travel items like hats and passport wallets.

In particular, during the ‘National Mugunghwa Festival’ held last August at the National Sejong Arboretum, the pop-up store-style product exhibition and promotion space attracted visitors’ attention and received numerous inquiries related to sales.

However, until now, the design could only be used for public interest or promotional purposes, which limited its use and dissemination.

A view of the 'Mugunghwa Design' product exhibition and promotion space operated during the 'Mugunghwa National Festival' held last August at the National Sejong Arboretum. Provided by the Korea Forest Service

Accordingly, the Korea Forest Service plans to open the way for commercial use of Mendini’s ‘Mugunghwa Design’ to expand its use and enable the Mugunghwa to be trademarked.

However, to use the ‘Mugunghwa Design’ for commercial purposes, prior consultation with the Korea Forest Service is mandatory. This procedure is intended to understand the symbolism and original intent of the design to ensure it is used appropriately.

For more detailed information regarding the use of the design, inquiries can be made through the Mugunghwa department of the Korea Forest Service.

Kim Ju-yeol, Director of the Urban Forest Landscape Division at the Korea Forest Service, said, “We will encourage the application and sale of Mendini’s ‘Mugunghwa Design’ across various product categories in the market, providing an opportunity for the public to easily encounter and feel familiar with the Mugunghwa in their daily lives.”

This content was produced with the assistance of AI translation services.