LG Electronics Launches 'Objet Collection' in Russia... Expanding Overseas Markets

Planned Continuous Expansion into the Middle East and Europe

LG Electronics recently held a launch event for the Objet Collection in Moscow, Russia, with local influencers, where models are introducing the LG Objet Collection.
[Photo by LG Electronics]

[Asia Economy Reporter Kim Heung-soon] LG Electronics has expanded its overseas market by introducing the space interior home appliance 'LG Objet Collection' in Russia.

LG Electronics announced on the 16th that it recently held a launch event for the Objet Collection in Moscow, Russia, together with local influencers such as famous fashion designer Igor Sharplin and interior designer Anna Muravina.

In Russia, LG plans to expand the product lineup starting with the Objet Collection top-freezer refrigerator and 1-door convertible package, followed by the one-body washer-dryer WashTower and Styler. Considering local customer preferences, beige and silver colors from the Objet Collection will be introduced first, with colors gradually expanded.

Earlier, LG Electronics began full-scale overseas expansion of space interior home appliances by launching the Objet Collection in China in May, followed by Russia. The company plans to continue expanding the overseas launch of the Objet Collection to the Middle East and Europe in the future.

The LG Objet Collection has established itself as a symbol of space appliances within just one year of its launch. LG Electronics released the ultra-premium built-in 'Signature Kitchen Suite' that adds value to space and the ultra-premium home appliance 'LG Signature' in 2016, and then introduced 'LG Objet,' which combines home appliances and furniture, in 2018.

The LG Objet Collection product lineup recently expanded to 16 items with new products such as ▲LG Tiun, a new concept plant lifestyle appliance that allows anyone to easily grow and enjoy various plants like flowers, vegetables, and herbs ▲CordZero A9S All-in-One Tower cordless vacuum cleaner ▲AI robot vacuum CordZero R9 ▲PuriCare 360° Air Purifier Alpha ▲Whisen Tower Air Conditioner.

LG Electronics also expanded its expert-selected color solutions to 17 by collaborating with the world-renowned color research institute Pantone Color Institute in the United States. This is to enable customers to easily create interiors according to their tastes.

No Young-nam, Managing Director of LG Electronics Russia, said, "We will continue to lead the premium home appliance market in Russia with the Objet Collection, which combines differentiated design harmonizing with space and overwhelming performance."

This content was produced with the assistance of AI translation services.