Lotte Department Store's Winter Regular Sale Starts on the 19th... Lotte ON Linked Promotion Included
From the 19th to the 5th of next month... 'Black Week' Theme, Up to 10% Discount Coupons & Gift Events
Overseas Fashion & Contemporary Season Off... Outerwear Events Too
Online Channel Linked Promotions... Lotte ON, Overlapping Discount Coupons & L.Point Gifts
[Asia Economy Reporter Kim Yuri] Lotte Department Store announced on the 16th that it will hold a 17-day winter regular sale from the 19th of this month to the 5th of next month.
Lotte Department Store first stated that from the 19th to the 28th, aligned with the United States' biggest annual discount event, Black Friday, it will offer various discount benefits under the theme of 'Black Week.' A discount coupon promotion offering 7% or 10% off depending on the purchase amount will be held. On the Lotte Department Store application (app), coupons can be downloaded on a first-come, first-served basis by 30,000 people each day from the 19th to the 21st. The discount coupons can be used at Lotte Department Store offline stores from the 23rd to the 28th.
They are applicable for single-brand purchases in the fashion, accessories, and home fashion categories, with a 10,000 KRW discount for purchases over 150,000 KRW and a 30,000 KRW discount for purchases over 300,000 KRW. Additionally, from the 19th to the 28th, discount coupons worth 5,000 KRW for purchases over 100,000 KRW will be given daily in limited quantities.
Various product events will also be presented during the regular sale. They will cover all product categories including women's and men's fashion, accessories, and living, with discounts ranging from 10% to 30% depending on the brand, and clearance items will be sold at up to 80% off.
Overseas fashion and contemporary fall/winter (F/W) season off sales will be held. More than 150 brands including Ferragamo, Thom Browne, Givenchy, Loewe, Off-White, Kenzo, Golden Goose, Coach, Isabel Marant, Sandro, and Maje will participate, offering 2021 fall/winter products at 10% to 50% off the regular price. Paul Smith, Coach, Loewe, Alexander Wang, and Eleventy will hold season-off sales starting from the 26th, while Givenchy, Thom Browne, Comme des Gar?ons, Tory Burch, and others will have sequential season-off sales from December through January next year.
Since it is the winter season, various outerwear events have been prepared. At the main store, from the 19th to the 23rd, the 'Outdoor & Sports Winter Outerwear Fair' will be held. Ten brands including K2, Black Yak, and Kolon Sports will participate, offering winter outerwear such as fleece and padding at up to 70% off.
In line with the kimchi-making season, a kimchi refrigerator event will also be held. The 'Dimchae Smart Kimchi Refrigerator Proposal Exhibition' will take place at all stores including the main and Jamsil branches. Depending on the model, kimchi refrigerators will be sold at up to 10% off, and mobile gift certificates will be given according to the purchase amount.
Various promotions linked with online channels have also been prepared. From the 19th, the Lotte Department Store app will offer a limited number of 20% discount coupons usable at Lotte ON’s Lotte Department Store Mall, and Lotte ON will issue a 7% discount coupon for purchases over 100,000 KRW on single-brand fashion and accessories at offline department store stores. When using the 'Smart Pick' service?purchasing over 100,000 KRW on Lotte ON and picking up the product at Lotte Department Store?a 5,000 KRW Lotte mobile gift certificate will be given.
Lotte ON will also hold sales concurrently with the Lotte Department Store regular sale. Up to 10% overlapping discount coupons usable for fashion, accessories, furniture, and household goods purchases will be provided in three phases. For purchases in electronics, furniture, luxury goods, beauty, and leisure categories, up to 60,000 L.Points will be awarded, and when purchasing over 10,000 KRW with L.Points, 10% of the payment points will be returned as L.Points.
Additionally, during the sale period, a 'CSAT PASS Promotion' will be held for 2022 examinees who present their exam admission ticket, offering 20% discounts on fashion brands. In cooperation with Hyundai Card, special gift and discount events offering approximately 11% purchase benefits on fashion products will be held on weekends. On the first weekend of the sale, to commemorate the popular TV program Show Me The Money 10, a Show Me The FLEX quiz event will be held on the Lotte Department Store app, offering 10% gift certificate benefits.
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Hyun Jong-hyuk, Head of Customer Experience at Lotte Department Store, said, "As we enter the phase of gradual daily recovery (With Corona), outdoor activities are expected to increase, so we have prepared various product events and discount promotions. We have worked hard to provide benefits comparable to the US Black Friday, so we believe customers will be satisfied with their shopping experience."
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