Lotte Department Store Unit.

Lotte Department Store Unit.

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KakaoTalk Plus Friend Registration Customers Receive
20% Discount Coupon for Cashmere Usable Both Online and Offline
Offline Purchases Over 200,000 KRW Receive Gifts Such as 'Cashmere and Angora Scarves'

[Asia Economy Reporter Kim Yuri] Lotte Department Store announced on the 12th that its private brand (PB) 'UNIT' will hold the 'UNIT Cashmere Week' until the 21st, as interest in knitwear rises due to the sudden cold weather.


Customers who add 'UNIT' as a friend on the KakaoTalk Plus Channel will receive a 20% discount coupon for 100% cashmere knitwear released this year (limited to product number LFG4).


Demand for cashmere material accounts for about 70% of the annual demand between October and November. This year, demand surged further as the temperature difference increased from mid-October and temperatures dropped sharply in November.


Lotte Department Store will randomly give scarves that pair well with cashmere knitwear, such as 'cashmere scarves' and 'angora scarves,' as limited gifts on a first-come, first-served basis to customers who purchase over 200,000 KRW at offline 'UNIT' stores during the period. Lotte Department Store said this event was planned "to introduce the knit-specialized PB 'UNIT,' which offers high-quality cashmere knitwear at reasonable prices, to more customers."



Customers who add 'UNIT' as a KakaoTalk Plus friend will not only receive a 20% discount coupon for cashmere knits usable both online and offline but also be provided with faster updates on various 'UNIT' news, discount coupons, and information on new products every month. They will also be informed about various events and promotions linked to 'UNIT' SNS and online malls, as well as live broadcasts by store.


This content was produced with the assistance of AI translation services.

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