Cuckoo Electronics, Actress Lee Yu-ri Joins Live Commerce... 'Rice Cooker & Induction Stove Discounts'

Expectations for Expanding Connections with Funshumers and the MZ Generation

Cuckoo Electronics announced on the 10th that it will sell rice cookers and single-burner induction cooktops through the live commerce show "Yurihan Deal," hosted by actress Lee Yuri. Photo by Cuckoo Electronics

[Asia Economy Reporter Kim Heeyoon] Cuckoo Electronics announced on the 10th that it will sell rice cookers and single-burner induction cookers through the live commerce show "Yurihan Deal," hosted by actress Lee Yuri.

On the same day at 9 PM, Cuckoo will offer up to a 13% discount on the 6-person and 10-person "Twin Pressure Master Chef" rice cookers along with the versatile "Single-Burner Portable Induction Slim Fit" on CJ OnStyle's live commerce channel "Live Show" during Yurihan Deal. Customers who purchase products through the broadcast will be entered into a draw to receive an "I-Pyeonhan Humidifier" as a gift, awarded to five winners.

The Twin Pressure Master Chef features the industry's first developed "Open Cooking" function, allowing ingredients to be added at different times. This helps reduce nutrient loss and preserves the natural texture of the ingredients.

Additionally, the rice cooker controls ultra-high pressure, high-power IH non-pressure, and 2-atmosphere pressure in one device, enabling taste adjustment according to preference. Cuckoo explained that it is also equipped with over 60 recipes, making it usable as a multi-cooker.

A Cuckoo Electronics representative said, "We are actively participating in live commerce, which has emerged as a trend in the rapidly changing distribution environment," adding, "Through this Yurihan Deal, we aim to expand our connection with 'fun consumers' who seek enjoyment and the 'MZ generation' familiar with mobile."

This content was produced with the assistance of AI translation services.