11st will hold the main event of the year-round biggest shopping festival, the '2021 Sipiljeol Festival,' on the 11th.

11st will hold the main event of the year-round biggest shopping festival, the '2021 Sipiljeol Festival,' on the 11th.

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[Asia Economy Reporter Lim Chun-han] 11st announced on the 10th that it will hold the main event of the year’s biggest shopping festival, the ‘2021 Sipiljeol Festival,’ on the 11th.


On the 11th at 11 a.m., a special live broadcast called ‘PlayOn11 Zone Prize Bourgeois Marble Game’ will be held with prizes worth a total of 10 million KRW. Cool J, who is very popular on the company’s own live commerce platform ‘Live11,’ along with show hosts Kim Ki-hwan, Choi Seul-gi, and Choi Se-young will appear. Various products such as Apple iPhone 13, Apple Watch 7, AirPods Pro 2021 model, Samsung Galaxy Z Flip3, Galaxy Tab S7 FE, Galaxy Watch4, and SK Pay points worth 200,000 points will be given to viewers of the broadcast.


From midnight to 11 p.m. on the 11th, a total of 264 time deal products will be offered, 11 items every hour. Representative products include the Samsung Bespoke Jet White cordless vacuum cleaner and LG Gram 16 laptop, sold in limited quantities at special prices with discounts up to 54%.


11st will issue a total of 665,500 shopping cart coupons worth 10,000 KRW discount from 10 card companies on a first-come, first-served basis, as well as 75,500 shopping cart coupons worth 10,000 KRW discount exclusively for Amazon products. In addition, all 11st customers will receive a 7,000 KRW discount shopping cart coupon (for purchases over 50,000 KRW). Customers subscribed to Uju Pass will receive one more of the same coupon and additionally an Amazon Global Store product-exclusive coupon, providing a total of three shopping cart coupon benefits.



Lee Sang-ho, CEO of 11st, said, “Nowadays, many customers naturally think of 11st and Sipiljeol when they think of November 11 every year,” and added, “This year as well, we have prepared Sipiljeol with the single heart of gifting customers the excitement and joy of shopping through the best online shopping festival.”


This content was produced with the assistance of AI translation services.

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