Jeollanam-do Implements 'Digital Capability Enhancement Training' for Small Business Owners
Customized digital training for each company was conducted for small business owners. ⓒ Asia Economy
View original image[Asia Economy Honam Reporting Headquarters Reporter Seo Young-seo] Jeollanam-do conducted customized digital training for small business owners on the 5th, coinciding with the legal commemorative day, 'Small Business Owners' Day,' with the purpose of strengthening digital capabilities.
According to Jeollanam-do on the 10th, the companies that received training on Small Business Owners' Day included Naju Sigol Farm Co., Ltd., a 2021 certified social enterprise agricultural corporation that manufactures and distributes fermented foods and side dishes using local agricultural products, and Annyeong Haedanghwa Co., Ltd., a prospective social enterprise from the 2021 Social Entrepreneur Fostering Project providing horticultural welfare services.
By taking various courses such as promotion using SNS, video production, and opening smart stores, they are striving to overcome the current crisis caused by the prolonged COVID-19 pandemic and to establish online sales channels that enable stable promotion and generate new income.
In the future, additional training on new marketing strategy content targeting the MZ generation (Millennials and Generation Z), which has emerged as a new consumer group in the distribution market, will be provided to these companies.
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Meanwhile, Jeollanam-do's digital capability enhancement training is a project jointly hosted by the Ministry of Science and ICT, NIA Korea Intelligent Information Society Agency, and Jeollanam-do, with education conducted by TMD Education Group Co., Ltd. and Sangsaengnamu Co., Ltd. The program plans to continue providing education to help small business owners, who are vulnerable to rapid market changes amid the activation of digital-based non-face-to-face markets, to bridge the digital divide and build online self-sustainability.
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