KB Financial, MZ Generation Idea Festival 'CoP Festival' Held

Chairman Yoon Jong-kyu: "There Must Be Efforts to Closely Observe Customers' Behavior and Mindset and Make Changes Even in Small Details"

KB Financial Group Chairman Yoon Jong-kyu (center front row) is taking a commemorative photo with participants of the '2021 Group CoP Festival'.

[Asia Economy Reporter Park Sun-mi] KB Financial Group announced on the 10th that it held the 2021 'Group CoP Festival' at the new building of the Kookmin Bank headquarters, attended by Chairman Yoon Jong-kyu and employees.

Chairman Yoon said, "Let us spread the knowledge and experience produced through 'project-based learning' like CoP throughout the entire group," and added, "I hope that the employees who presented research projects at this festival will continuously think and creatively transform to lead KB."

He continued, "We must always carefully observe the company's work and processes, as well as customers' behaviors and minds, and strive to change even small parts," emphasizing, "Through this, let us create 'finance that changes the world' by making our customers' financial lives more convenient and their lives happier."

CoP, which has been implemented for six years since 2016, is a 'learning and research-oriented' organization centered on practitioners within the group, referring to voluntary and continuous gatherings that spread information and experience produced through knowledge sharing throughout the entire group. A major characteristic of CoP is that it involves MZ generation employees who have creative, unique, and diverse ideas, resulting in many vibrant ideas that can represent the hearts of the continuously increasing MZ generation customers.

This year's 'Group CoP Festival' was conducted across six research fields: synergy, brand, ESG, legal affairs, global, and free topics, with the top nine teams achieving excellent results participating in fierce competition. The 'ONE KB' team, which presented 'KB SONG'?a song they wrote and composed themselves under the theme of 'Number One Financial Platform'?won the final championship.

This content was produced with the assistance of AI translation services.