GS Caltex "Watch Kix Engine Oil Change on YouTube Live"

'Kix Live' Opens... YouTube Private Videos Visible Only to Customers
Strengthening Non-Face-to-Face Communication Methods

[Asia Economy Reporter Yoon Yoon-joo] GS Caltex is offering the first contactless engine oil change service in the lubricants industry. The strategy is to communicate with customers in real time through non-face-to-face channels such as YouTube live broadcasts after COVID-19.

On the 10th, GS Caltex will open 'Kixx Live,' a contactless communication channel that communicates the entire engine oil change process with customers through real-time video, at the Play Tire store located at Bundangro Gas Station in Gyeonggi-do. This is the first such service in the lubricants industry.

GS Caltex Kixx Live is an engine oil change service using a non-face-to-face communication method, where a mechanic conducts the engine oil change and vehicle inspection process via live broadcast. Kixx Live is conducted through a private YouTube video visible only to the mechanic and the customer, allowing real-time communication through chat. Customers can also rewatch the video after the service is completed.

GS Caltex Kixx Live was planned not only to produce high-quality Kixx engine oil products but also to deliver trust during the process of delivering the product to the customer's vehicle. In particular, since the entire process?from the mechanic selecting the appropriate Kixx engine oil product for the vehicle, to product injection, and proposing vehicle maintenance methods?can be communicated with the customer, it is expected to enhance trust with lubricant customers.

A GS Caltex official stated, "With over 50 years of producing and selling lubricant products, GS Caltex’s opening of Kixx Live will be an opportunity to convey the key value of the Kixx engine oil brand, 'trust,' at the point of contact with customers."

Kixx Live is available to anyone after making a reservation in advance through 'Play Tire & Kixx Live' on Naver Reservations, and an event offering a 50,000 KRW discount coupon will be held for three months for those who add the 'Kixx Live Bundang' channel as a friend on KakaoTalk.

This content was produced with the assistance of AI translation services.