GM Vice President Touring Korean Sites: "New Projects Crucial for Turning Profits"

Steve Kieffer, Senior Vice President and President of Global Markets International (GMI)

[Asia Economy Reporter Yu Je-hoon] General Motors (GM) announced on the 10th that Steve Kiefer, Executive Vice President and President of Global Operations (GMI), visited Korea GM and GM Technical Center Korea (GMTCK) to review the status of investments for the development and production of next-generation global products.

Vice President Kiefer toured key facilities within Korea operations, including Korea GM's Bupyeong Plant, Changwon Plant, and GMTCK Cheongna Test Track, and conducted product test drives. He praised Korea GM and others for achieving significant results amid the COVID-19 pandemic and the global semiconductor shortage this year.

Kiefer visited the Changwon Plant, which will begin production of GM's next-generation crossover utility vehicles (CUVs) starting in 2023, and inspected the preparation status of new facilities such as the newly constructed painting line completed in the first half of this year and the body shop.

Currently, Korea GM's Changwon Plant is undergoing facility conversion work for the production of the new CUV. The goal is to establish an annual production system of 250,000 units through new production facility construction within the existing plant, including the new painting line, press, body, and assembly shops.

Vice President Kiefer said, "I personally confirmed that significant investments are being made in the plant and facilities at the Changwon Plant for the new global program," adding, "I am confident that the GM Korea team will achieve another success with a global crossover product following the success of the Trailblazer." He also stated, "The Korean team is well aware of the importance of this project for turning the Korean operations profitable."

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