Ilhwa Diversifies Packaging with Four Types of 'Preju' Tetra Pak Containers

[Asia Economy Reporter Moon Hyewon] Ilhwa announced on the 10th that it will continue diversifying the packaging and volume of its fruit beverage 'Preju' by newly launching it in Tetra Pak packaging.

Ilhwa Preju is a fruit beverage emphasizing a sweet fruit aroma. It is available in four popular flavors among all ages: jadu (plum), bae (pear), tart cherry, and cheonggyul (green tangerine).

The new product uses Tetra Pak packaging. Tetra Pak, a paper packaging material that blocks external light and air, applies aseptic packaging technology, allowing for a longer shelf life and safe storage at room temperature.

In particular, targeting consumers who prefer small-sized packages due to the increase in single-person households, the volume has been diversified from the existing 250ml can to a 190ml pack. The size fits in one hand to enhance portability, and a small straw is attached to the product surface, making it easy to drink as a snack for children on the go.

The new product will be available nationwide at retail stores and on Ilhwa's official mall, with plans to expand distribution channels to online open markets in the future.

This content was produced with the assistance of AI translation services.