Shinhan Bank Launches 'Deoksugung Audio Guide'... CEO Jin Ok-dong Records Japanese Version

Jin Ok-dong, the bank president (center), and employees who participated in the foreign language version recording as a talent donation are taking a commemorative photo.

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 9th that it will implement an audio guide service for visitors to Deoksugung Palace in collaboration with the Deoksugung Management Office under the Cultural Heritage Administration.

Following the launch of the Sungnyemun audio guide last September, this is the second audio guide service, featuring actress Yoo In-na and professional voice actors who provide a friendly explanation of Deoksugung’s history. The service incorporates a drama format to introduce the historical significance of major pavilions in an easy and entertaining way.

Additionally, English, Chinese, and Japanese versions have been produced to allow foreign visitors to Deoksugung to use the service easily. Sign language videos and braille guides have also been created for visitors with hearing and visual impairments to ensure smooth access to Deoksugung.

The Deoksugung audio guide was developed with direct participation from Shinhan Bank employees and staff from Cafe Sweet, a job program for the hearing impaired supported by Shinhan Bank, introducing major attractions along Jeongdong-gil including Deoksugung.

Notably, President Jin Ok-dong personally participated in recording the Japanese version, drawing on her experience of over 18 years working in Japan, adding special significance to the project.

Along with launching the Deoksugung audio guide, Shinhan Bank is holding a launch event through its official social media channels from the 9th to the 18th, and a Deoksugung concert will be held on the 26th of this month.

A Shinhan Bank official stated, "We will continue to actively participate in various volunteer activities and cultural heritage preservation efforts."

This content was produced with the assistance of AI translation services.