Fresh Easy, Launches Two Types of ‘Park Makrye Gukmul Tteokbokki’ Meal Kits

[Asia Economy Reporter Moon Hyewon] Fresh Easy announced on the 8th that it has collaborated with the brand "Victoria Makrye," launched by popular YouTuber "Park Makrye Halmoni," who has 1.3 million subscribers, to release two types of "Park Makrye Soup Tteokbokki" meal kits.

The new products are characterized by faithfully recreating the recipe from the soup tteokbokki video on Park Makrye Halmoni's YouTube channel, which recorded 2.6 million views. Featuring a secret sauce and fresh green onions, it boasts a clean and refreshing umami flavor. By adding half a spoon of cooking oil used at home to the broth, following Park Makrye Halmoni's unique cooking method, you can enjoy a softer texture.

The two types of Park Makrye Soup Tteokbokki meal kits consist of ▲ "Park Makrye Soup Tteokbokki," where soft wheat rice cakes and fluffy, chewy fish cakes harmonize with a spicy sauce, and ▲ "Park Makrye Cheese Tteokbokki," which includes savory cheese melted into the wheat rice cakes for an even chewier texture.

Fresh Easy plans to pre-sell the launched products for one week on its own mall, Baemin Shopping Live, and VictoriaMakrye.com, then distribute them through various channels. They are also pursuing overseas exports to regions such as Hong Kong, Singapore, and Vietnam.

This content was produced with the assistance of AI translation services.