Ediya Targets MZ Generation... Launches Virtual Store on 'Zepeto'
[Asia Economy Reporter Jo In-kyung] Ediya Coffee announced on the 7th that it has signed a business agreement with Naver Z, the operator of the global metaverse (virtual world) 'Zepeto', and will open a virtual store.
Through this agreement, Ediya Coffee will enter the winter season of 'Four Seasons Cafe', a representative popular map in Zepeto World, and communicate with customers.
Inside the cafe store, a counter, coffee machines, and products will be displayed just like in a regular store, and outside, a large coffee sculpture emitting steam will be placed along with a winter-themed snowy landscape.
Hot Picks Today
!["Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①](https://cwcontent.asiae.co.kr/asiaresize/93/2026051914165468840_1779167814.png)
"Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- "I'll Stop by Starbucks Tomorrow": People Power Chungbuk Committee and Geoje Mayoral Candidate Face Criticism for Alleged 5·18 Demeaning Remarks
- 2030s Prefer Temples, 5060s Choose Art Museums... Data Reveals Diverging Travel Preferences
- "How Did an Employee Who Loved Samsung End Up Like This?"... Past Video of Samsung Electronics Union Chairman Resurfaces
An Ediya Coffee official said, "Opening a virtual store on Zepeto is the first among domestic coffee franchises," adding, "We plan to offer a new experience tailored to the tastes of MZ generation (Millennials and Generation Z) customers."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
