KOTRA Hosts 'Korean Cosmetics Promotion' in Nagoya, Japan

The promotional event for the 'K-Beauty Store' operated by KOTRA for ten days starting from the 5th in Nagoya, Japan
[Photo by KOTRA]

[Asia Economy Reporter Kim Heung-soon] KOTRA announced on the 5th that it will operate a 'K-Beauty Store' promotional event for ten days in Nagoya, Japan.

Held jointly with the Consulate General of the Republic of Korea in Nagoya, this event consists of various programs including ▲operation of promotional booths for cosmetics in large shopping malls ▲online store promotions ▲online export consultations and an exhibition of traditional Korean culture (Hanji craft).

The offline promotional event will be held at the Nagoya branch of the large Japanese comprehensive shopping group 'Lalaport' until the 14th. At this event, more than 30 Korean cosmetics brands making their debut in Japan will be introduced and sold to Japanese consumers.

Recently, interest in cultural content represented by the new Korean wave has expanded to Korean cosmetics in Japan. According to statistics from the Japanese Ministry of Finance, while imports from major cosmetics exporting countries such as France, the United States, and China decreased last year, imports from Korea increased by 30% compared to 2019. The import share of Korean cosmetics in the Japanese domestic cosmetics market is about 19.5%, chasing the number one France.

Jung Wiyoung, head of KOTRA's Japan regional office, said, "Along with Korean dramas and K-pop, Korean cosmetics are gaining great popularity in Japan, so we are actively promoting sales events in Japan," adding, "Next year, we plan to diversify product categories and incorporate digital transformation programs such as influencer marketing using crowdfunding."

This content was produced with the assistance of AI translation services.