"Viewer Vicarious Satisfaction Store Raid" 11st, Lotte Department Store, Vips, etc. 'Teolup' Live Broadcast
11st Variety Live Broadcasts Raid Offline Stores
VIPS Discount Coupon of 15,000 KRW Sold for 1,500 KRW on the 7th
Broadcasts at Ashley, Baskin Robbins, Shinsegae Department Store, Lotte Department Store Until the 11th
[Asia Economy Reporter Kim Yuri] 11st announced on the 5th that it will hold five offline store "Teol-up" live broadcasts from the 7th to the 11th, allowing customers to enjoy the year-round biggest shopping festival, the "2021 Sipiljeol Festival," in a unique way.
Through "LIVE11," the live broadcasts will proceed in order: "VIPS Store Teol-up" at 9 PM on the 7th, "Shinsegae Department Store Gangnam Branch" at 9 PM on the 8th, "Ashley" at 9 PM on the 9th, "Baskin Robbins" at 8 PM on the 11th, and "Lotte Department Store Dongtan Branch" at 9 PM on the 11th.
On the 7th VIPS broadcast, "Garibi" (Im Lara) from "Street Gagwoman Fighter" (Sgaepa), a parody of Mnet's "Street Woman Fighter," will appear to introduce popular menu items such as steak and lobster at the VIPS restaurant along with Sipiljeol hot deals. During the broadcast, VIPS discount coupons worth 15,000 KRW (E-coupons) will be sold at a 90% discount for 1,500 KRW, and "CJ Dining Gift Cards worth 50,000 KRW" will be sold at a 20% discount for 40,000 KRW in limited quantities.
A vicarious shopping live broadcast in an empty department store after closing is also prepared. The "Teol-up" broadcasts at Shinsegae Department Store and Lotte Department Store on the 8th and 11th are 90-minute live shopping streams. Viewers can watch offline shopping happening throughout the stores in real time, purchase Shinsegae and Lotte Department Store products listed on 11st immediately, and enjoy various benefits provided during the broadcast.
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One of the fixed corners of LIVE11, "Teol-up," is a new variety-style broadcast where the hosts raid offline stores on behalf of viewers, taste and review new products, or shop unlimitedly in closed stores. On the 1st, the Lotteria Teol-up live broadcast attracted 1.26 million viewers. During the one-hour broadcast, nearly 10,000 product purchases were made, setting the record for the highest number of transactions in 11st live broadcasts history.
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