"From Navigation to Everyday Platform" T map Mobility Launches 'Teum(TM)' Campaign

[Asia Economy Reporter Eunmo Koo] T map Mobility announced on the 5th that it has launched a brand campaign under the theme "Every Gap in Daily Life(TM)."

“Teum(TM)” is an abbreviation of "TMAP MOMENT," meaning that TMAP is with you in many moments of daily life. T map Mobility explained, "It expresses our determination to achieve seamless innovation throughout daily life through various services of T map Mobility, beyond simple navigation."

The Teum campaign is conducted through various contents such as videos and graffiti, as well as participatory event games. In major areas such as Yeonnam, Seongsu, Garosugil, and Sinchon Hyundai Department Store, graffiti featuring actress Han So-hee as the model can be seen, and campaign videos are available on TV and online channels.

The participatory event game "Teumsaeng Teumsa" is also officially launched. Teumsaeng Teumsa is a virtual life strategy simulation content. By selecting one of three life themes on the game page, you become the protagonist of that theme, and different ending stories of that life are created through real-time choices.

Participants in the game will be entered into a draw to win prizes including Banyan Tree accommodation vouchers worth approximately 2 million KRW, Grand Josun Busan Hotel accommodation vouchers, and camping car rental vouchers. Digital goods such as emoticons and PC/smartphone wallpapers will also be provided to all participants. Detailed information can be found on the TM campaign homepage.

Hwang Ji-hyun, leader of the BIG team at T map Mobility, said, "We wanted to convey to customers that TMAP can provide value beyond navigation," adding, "Going forward, TMAP will be a platform that fills every gap in daily life little by little."

This content was produced with the assistance of AI translation services.