European Smartphone Market Performs Well Despite Chipset Shortage... Samsung Maintains No.1 Position

[Asia Economy Reporter Eunmo Koo] The European smartphone market in the third quarter showed resilience, with only a slight decline despite the ongoing chipset shortage. Samsung Electronics maintained its top position despite a drop in market share.

According to market research firm Counterpoint Research on the 5th, the European smartphone market revenue in the third quarter of this year decreased by 1 percentage point compared to the same period last year.

Samsung Electronics showed signs of recovery from the supply crisis earlier this year, and the third-generation foldable smartphone, the Galaxy Z Flip3, performed well in Western Europe, securing the top spot with a market share of 30.4%. However, this represents a decline of more than 5 percentage points from 35.8% in the same period last year, putting the 30% range at risk.

Meanwhile, Xiaomi continued its growth in the European market, increasing its market share to 23.6%, up more than 8 percentage points from 15.5% in the same period last year, ranking second.

Apple also gained momentum with the release of the new iPhone 13 series at the end of the third quarter, increasing its market share to 22.1%, up 4.5 percentage points from 17.6% in the same period last year. Counterpoint Research noted that despite the iPhone 13 sales starting at the end of September, it is proving more popular than its predecessor, the iPhone 12 series, raising expectations for the fourth quarter.

Chinese companies Oppo (10.1%) and Realme (2.4%) performed well in Russia, Spain, and Italy, securing fourth and fifth places respectively, increasing their presence. Additionally, Vivo (1.8%), Motorola (1.1%), Nokia HMD (0.9%), Honor (0.5%), and Huawei (0.5%) were also ranked within the top 10.

This content was produced with the assistance of AI translation services.