Hyundai Construction Unveils Future Housing Model 'Project C'

Popup Store Operation Targeting MZ Generation at Gwanggyo Alleyway Shopping Mall Until January Next Year
Experience the 'Zero Gravity Chair' with Gravity Control Through Collaboration with Hyundai Motor
Collaboration with Prominent Influencers and Creators Recognized by the MZ Generation

A RECHARGE space created through collaboration between Hyundai Construction and Hyundai Motor Company.

[Asia Economy Reporter Kangwook Cho] Hyundai Engineering & Construction announced on the 4th that it is planning and pilot-operating ‘PROJECT C,’ an advanced life-content convergence-type multi-family housing model that evolves one step beyond hardware-centered specialized design and construction of residential complexes.

This is a hardware + software convergence-type future housing model that operates content matching various specialized spaces within multi-family housing to promote sustainable resident community activation centered on multi-family housing. The experience themes consist of ① Recharge (RECHARGE) and ② Playground (PLAYGROUND), and a pop-up store will be operated until January next year at the Gwanggyo Alleyway shopping area (Yeonnam Bangatgan cafe space), targeting mainly the MZ generation.

This pop-up store combines Hyundai Engineering & Construction’s developed ‘H Sleeponomics’ and ‘H i-Sup’ systems with creator content based on the lifestyle types of the MZ generation. The future residential space experience of the H series is fused with various creator content such as wellness, kids, and pets, providing an optimized environment where residents can focus more deeply and experience the content.

The first experience exhibition theme (RECHARGE) offers a recharge space and healing life content where the body and mind can rest. Through collaboration between Hyundai Engineering & Construction and Hyundai Motor Company, visitors can experience a space that enhances sufficient rest and sleep quality.

The ‘H Sleeponomics’ system developed by Hyundai Engineering & Construction optimizes the interior, lighting, temperature, and sound environment to provide an experiential environment for various creator contents such as yoga, tea ceremony, and healing scent appreciation conducted in the space. Additionally, through collaboration with Hyundai Motor Company, the ‘Zero Gravity Chair,’ which allows experiencing weightlessness control, is also available. The ‘Zero Gravity Chair,’ applied in the electric vehicle Ioniq 5, provides a comfortable posture as if floating in the air, allowing ultimate relaxation.

The second exhibition theme (PLAYGROUND), scheduled to be exhibited from the end of November, offers content such as art education lectures, play kit experiences, and education and play with pets, where the body and mind can be refreshed energetically. It is held in the ‘H i-Sup’ design space, a comfortable and safe indoor playground and family lounge inspired by nature as if in a forest, maximizing the experiential effect. In the physically active ‘H i-Sup,’ visitors can experience an urban playground where body and mind can grow together through creator educational content.

A Hyundai Engineering & Construction official said, "We are striving to observe and analyze the diverse needs of the future potential customers, the MZ generation, and the content that meets these needs, to derive the direction of a sustainable life content convergence-type housing model for the residential spaces we build." He added, "After pilot operation of PROJECT C and analysis of customer feedback, we plan to consider expanding its application to apartments constructed by Hyundai Engineering & Construction."

This content was produced with the assistance of AI translation services.